Deyaar unveils new corporate identity to mark strategic shift

Deyaar, whose former chief executive Jack Shahin is under investigation for wrongdoing, yesterday unveiled its new corporate identity, reflecting the company’s strategic shift from single-tower projects to larger communities in master-planned developments.

The introduction of a new corporate identity is in line with the company’s vision as it seeks to enhance its status as the leading complete one-stop real estate solutions provider based in Dubai. This new corporate identity represents Deyaar’s approach to develop signature communities, through which it seeks to further enrich the lives of its customers.

Chairman Nasser Bin Hassan Al Shaikh said: “The future will see us enter new markets and further expand our presence in master-planned developments to encompass a broader range of real estate offerings. As the company grows, we will continue to retain our sharp focus on serving the interests of our key stakeholders including our customers, tenants, shareholders and staff.”

“The Deyaar brand is one of optimism and consideration.

“The core purpose of this brand, as envisioned at the time of its inception, is to make a difference in people’s lives. What makes this new corporate identity truly special is that it reflects the strategic shift in our focus.”

Gulfnews