DEC unveils AED 250 million residential project at Cityscape
October 6, 2008 by UAERush · Leave a Comment
Dheeraj East Coast LLC, a leading Dubai-based real estate developer known for delivering value-driven realty solutions, today announced the launch of its prestigious high-end MODO project at Culture Village in Dubai, at Cityscape Dubai. The AED250 million residential development promises to raise the bar for avant-garde couture living in the Gulf region. The launch of MODO is envisaged to mark a new era in the history of the real estate company, as DEC shifts its focus to avant grade couture realty solutions.
Speaking at the launch on MODO, Mr. Dheeraj Wadhawan, Managing Director, DEC, said:
“Avant-garde literally means ‘advance guard’, and we are proud to say that DEC has always been in the forefront of bringing new innovations, new ideas and new techniques into the realty sector. With MODO, we intend to expand the concept of couture living, taking it to a new level of style and elegance.”
“The Gulf region is rapidly moving up the value chain as people look to lead more satisfying, meaningful and fulfilling lives. We see the world through the eyes of our clients, hence we seek to develop residential solutions that enrich the way people work, live, learn and play. The need today is to enhance value and create superlative luxury for the connoisseurs of comfort,”
he added.
MODO’s tryst with style and elegance is led by Arkiteknik International & Consulting Engineers, the Dubai-based architects of the project, and embellished by the products of fashion houses JOOP! Living and Culti. The interiors of MODO’s 47 apartments - comprising studio and one-and two-bedroom units-in the G+9 building, covering a net area of 37,000 sq feet, will feature the sense of style and passion for quality and luxury of these iconic brands. Slated for completion by 2011, the development is a unique design statement, characterised by state-of-the-art technology and featuring amenities like concierge services, facilities management, swimming pool, spa and designated car parking.
The high-end fashion products of Culti, the Italian maison, are true experiences for the senses and create an impression that they are one-of-a-kind that cannot be found elsewhere. Whether a sofa, bed, kitchen or bathroom, every detail is customised and personalised. The Culti collection includes furniture, lighting systems, objects and textiles for every room.
“At Culti, a constant and an unforgiving attention to detail is a way of life. Walk into a Culti space and it’s somewhere you want to be, and also somewhere you want to invite your friends. Every piece in the collection is designed and crafted in Italy, guided by the design flair of Alessando Agrati. To choose Culti is to be aware of, and enjoy, the finer things in life.
“Our alliance with DEC is our first partnership with a Middle East realty developer. Our partnership with DEC has come after a strict evaluation of their property portfolio. We are pleased to partner with a developer that shares our vision of creating a living experience that is unmatched in quality, comfort and luxury”, said Mr Sergio Rizzi, Director Arhitect & Design Division, Culti.
Commenting on JOOP’s partnership with DEC, Mr. Kristine Marqus, Managing Director JOOP Living, said; ” This is JOOP’s first venture into the high end luxury residential segment. Real estate industry world-over and particularly in the Gulf is experiencing brand-extension whereby the living spaces are becoming more of lifestyle statements. This opens up a lot of opportunities for luxury brand. Though we have been receiving a lot of opportunities , we choose to tie-up with Dheeraj as we share a common passion for innovation and excellence. “
JOOP! is a Hamburg-based fashion label known for its unique trendsetting sense of style, inimitable class, quality and sophistication. The JOOP! Living series includes furniture, linen and decorative accessories for every room. The array of unconventional styles and patterns of this designer collection are guaranteed to lift the entire mood of the interiors of any apartment, giving it a touch of sheer class.
DEC is a multifaceted developer and designer known for its ability to look beyond the obvious and explore alternatives. It views its projects as strategic assets that add value and offer excellent investment opportunities to both investors and end-users. DEC won the ‘Developer’s Commitment to Efficient Buildings’ award at the inaugural facilities management Middle East Awards organised in Dubai by ITP Business Publishing.
Dubai Properties to showcase and release megaproject at Cityscape Dubai 2008
September 28, 2008 by UAERush · Leave a Comment
Dubai Properties, leading master developer and a subsidiary of Dubai Properties Group (DPG), yesterday announced it will release details on its new projects and showcase existing developments at Cityscape Dubai 2008, one of the largest business-to-business real estate investment and development events in the world.
The master developer is also an exclusive sponsor of the annual ITP Architecture Awards, the Media Centre at the trade center and the Cultural Evening organized by Cityscape, to be held on the 8th of October.
The exhibition scheduled to be held from 6-9 October 2008 at the Dubai International Exhibition Centre (DIEC) is the 7th edition of Cityscape Dubai and will bring together industry professionals including property developers, investors, government and property development authorities, architects, designers and consultants from over 130 countries.
The Dhs40-bn Mudon master development will be showcased at the 480 sq ft. Dubai Properties stand. Dubai Properties will launch the first aspect of Mudon, with 348 of the Cairo Townhouses made available for sale.
Mudon Cairo Townhouses comprises of a 1.4 million square foot cluster of 2-storey, 4 bedroom villas, within the Cairo section of the project. Expected to be completed in 2010, each villa within the cluster will include a garage for two cars, patio and garden and a first floor terrace.
Yaqoob Al Zarooni, Deputy CEO, Dubai Properties, said:
“As with every year, Dubai Properties looks forward to a fruitful participation at this edition of Cityscape Dubai. Over the past four years, the event has proven to be a key industry platform for spotlighting our offerings to a well-informed audience of investors and buyers. Based on the response received at previous participations, we are confident of garnering heightened interest in our stable of landmark projects and replicating our success.”
“Cairo Townhouses, the first aspect of Mudon to be released, is an exciting project that we are confident will attract major investor interest, and Cityscape is the appropriate time and place to put them on the market,”
he added.
As part of its support of architecture excellence and design from the emerging regions, Dubai Properties will sponsor the Cityscape Dubai Architecture Awards. The internationally renowned awards will bring together professionals from the GCC states, the Middle East, Asia, Africa, the Indian subcontinent and Australasia. Highlighting the multidimensional scope of architecture, the awards recognize achievement in select categories including residential, master planning, travel and transport, community, leisure, tourism and travel, environmental and Islamic architecture.
Al Zarooni added: ‘Dubai Properties strongly believes in valuing people and investing in excellence. As a leading master developer, we consider investing in human capital and nurturing growth in the company as our top priorities. We are keen to bring our organizational values to Cityscape Dubai by sponsoring the Architecture Awards.’
As sponsors of the Media Centre, Dubai Properties will offer an exclusive and well-equipped space to a constant stream of over 800 media professionals to ensure the event gains high visibility in the regional and international media.
Poised to become a trillion dirham master developer, Dubai Properties is currently implementing several unique developments around Dubai, including the Culture Village, Business Bay, Mudon, Tijara Town and The Villa.
AME Info/Press release
Dh50 billion Culture Village closer to completion
August 26, 2008 by UAERush · Leave a Comment
Dubai Properties, master real estate developer and a subsidiary of Dubai Properties Group (DPG), a member of Dubai Holding, announced that the Dh50 billion Culture Village project has crossed key construction milestones, including the completion of 90 per cent of the Dh1 billion infrastructure works.
Dubai Properties recently premiered Culture Village’s residential component at Harrods in London to an excellent reception from investors.
Canal works within the 40 million sq. ft. Culture Village site, situated next to the Garhoud Bridge along the Dubai Creek, is 95 per cent complete. While the residential, commercial and retail districts within the project are being developed by 15 private developers, building works for these districts are being simultaneously undertaken. One of the most distinct developments on site will be the Palazzo Versace Dubai, a project by Gianni Versace Spa and Sunland Group Ltd, which is also 25 per cent complete.
Hashim Al Dabal, Executive Chairman, Dubai Properties Group, said:
“Culture Village is an important element of Dubai Properties’ total portfolio. It gives me great pride to witness the steady realization of a dream that began when Dubai’s leadership envisioned a project that would strengthen our city’s art and cultural offerings.”
Dheeraj & East Coast breaks ground for AED 615 million Culture Village projects
August 6, 2008 by UAERush · Leave a Comment
Dheeraj & East Coast LLC (DEC), a leading Dubai-based real estate developer, today broke ground for its three prestigious projects located in the heart of Culture Village. The AED 615 million projects include Cascade Ville and Cascade Manor, two exquisitely designed residential developments, and The Estate, a mixed-use residential-cum-commercial development. Present at the ground-breaking ceremony were Engineer Marwan Halaoui (Head of Technical Department), Mr. Sailesh Jatania (Chief Finance Officer), Mr. Shaikh Shamshuddin (Sales Manager) and Raman Iyer (Marketing Head) from DEC.
Speaking on the occasion, Mr. Jatania said:
“The ground breaking for our prestigious developments in Culture Village is definitely a big step forward, considering that we had only recently announced our joint venture with Robodh Contracting as our main contractor and the award of the piling and shoring contract to Sharaf Foundations. It shows that the work is proceeding right on track and I am certain our strategic alliances with our construction partners will ensure smooth progress in future as well. I am also optimistic that our combined expertise will add to the value of these unique projects.”
As DEC’s main contractor, Robodh Contracting LLC, one of the leading contracting companies in the Middle East, will be responsible for the construction of all DEC’s existing and future projects, including appointing and coordinating with sub-contractors. Sharaf Foundations, a company with a solid record of work in over 50 projects across Dubai, Abu Dhabi, Oman and Qatar, has taken up the initial groundwork for the three Culture Village projects, which includes excavation, drilling, shoring and foundation works.
DEC’s three projects in Culture Village are spread over an area of 60,981 square feet, with a built up area of 412,743 square feet.
The projects are architecturally and aesthetically in resonance with the overall concept of Culture Village as a node of Arabic art, architecture and culture, with wide open spaces, traditional wind towers, cobblestone walkways, waterways with quaint bridges, creekside souks and eating joints. The unique combination of residential, commercial and retail living spaces seamlessly interweaves old-world charm with luxurious modern lifestyles, bringing together diverse nationalities to live and work in harmony.
Cascade Ville is a majestic, seven-storey residential project comprising tastefully-designed one to three-bedroom apartments, state-of-the-art health club and gymnasium, retail boutique and café and 24-hour security, besides frontal waterfalls. The eight-storeyed Cascade Manor is also a mélange of modern and old world charm, incorporating one, two and three-bedroom apartments, and a park with landscaped gardens. The Estate is a mixed-use project blending traditional Arabic architectural styles with modern construction technologies to create a mix of distinguished residences and contemporary offices that feature intelligent design concepts for a unique and vibrant community lifestyle.
