DEC unveils AED 250 million residential project at Cityscape

Dheeraj East Coast LLC, a leading Dubai-based real estate developer known for delivering value-driven realty solutions, today announced the launch of its prestigious high-end MODO project at Culture Village in Dubai, at Cityscape Dubai. The AED250 million residential development promises to raise the bar for avant-garde couture living in the Gulf region. The launch of MODO is envisaged to mark a new era in the history of the real estate company, as DEC shifts its focus to avant grade couture realty solutions.

Speaking at the launch on MODO, Mr. Dheeraj Wadhawan, Managing Director, DEC, said:

“Avant-garde literally means ‘advance guard’, and we are proud to say that DEC has always been in the forefront of bringing new innovations, new ideas and new techniques into the realty sector. With MODO, we intend to expand the concept of couture living, taking it to a new level of style and elegance.”

“The Gulf region is rapidly moving up the value chain as people look to lead more satisfying, meaningful and fulfilling lives. We see the world through the eyes of our clients, hence we seek to develop residential solutions that enrich the way people work, live, learn and play. The need today is to enhance value and create superlative luxury for the connoisseurs of comfort,”

he added.

MODO’s tryst with style and elegance is led by Arkiteknik International & Consulting Engineers, the Dubai-based architects of the project, and embellished by the products of fashion houses JOOP! Living and Culti. The interiors of MODO’s 47 apartments - comprising studio and one-and two-bedroom units-in the G+9 building, covering a net area of 37,000 sq feet, will feature the sense of style and passion for quality and luxury of these iconic brands. Slated for completion by 2011, the development is a unique design statement, characterised by state-of-the-art technology and featuring amenities like concierge services, facilities management, swimming pool, spa and designated car parking.

The high-end fashion products of Culti, the Italian maison, are true experiences for the senses and create an impression that they are one-of-a-kind that cannot be found elsewhere. Whether a sofa, bed, kitchen or bathroom, every detail is customised and personalised. The Culti collection includes furniture, lighting systems, objects and textiles for every room.

“At Culti, a constant and an unforgiving attention to detail is a way of life. Walk into a Culti space and it’s somewhere you want to be, and also somewhere you want to invite your friends. Every piece in the collection is designed and crafted in Italy, guided by the design flair of Alessando Agrati. To choose Culti is to be aware of, and enjoy, the finer things in life.

“Our alliance with DEC is our first partnership with a Middle East realty developer. Our partnership with DEC has come after a strict evaluation of their property portfolio. We are pleased to partner with a developer that shares our vision of creating a living experience that is unmatched in quality, comfort and luxury”, said Mr Sergio Rizzi, Director Arhitect & Design Division, Culti.

Commenting on JOOP’s partnership with DEC, Mr. Kristine Marqus, Managing Director JOOP Living, said; ” This is JOOP’s first venture into the high end luxury residential segment. Real estate industry world-over and particularly in the Gulf is experiencing brand-extension whereby the living spaces are becoming more of lifestyle statements. This opens up a lot of opportunities for luxury brand. Though we have been receiving a lot of opportunities , we choose to tie-up with Dheeraj as we share a common passion for innovation and excellence. “

JOOP! is a Hamburg-based fashion label known for its unique trendsetting sense of style, inimitable class, quality and sophistication. The JOOP! Living series includes furniture, linen and decorative accessories for every room. The array of unconventional styles and patterns of this designer collection are guaranteed to lift the entire mood of the interiors of any apartment, giving it a touch of sheer class.

DEC is a multifaceted developer and designer known for its ability to look beyond the obvious and explore alternatives. It views its projects as strategic assets that add value and offer excellent investment opportunities to both investors and end-users. DEC won the ‘Developer’s Commitment to Efficient Buildings’ award at the inaugural facilities management Middle East Awards organised in Dubai by ITP Business Publishing.

Zawya

Dheeraj & East Coast breaks ground for AED 615 million Culture Village projects

Dheeraj & East Coast LLC (DEC), a leading Dubai-based real estate developer, today broke ground for its three prestigious projects located in the heart of Culture Village. The AED 615 million projects include Cascade Ville and Cascade Manor, two exquisitely designed residential developments, and The Estate, a mixed-use residential-cum-commercial development. Present at the ground-breaking ceremony were Engineer Marwan Halaoui (Head of Technical Department), Mr. Sailesh Jatania (Chief Finance Officer), Mr. Shaikh Shamshuddin (Sales Manager) and Raman Iyer (Marketing Head) from DEC.

Speaking on the occasion, Mr. Jatania said:

“The ground breaking for our prestigious developments in Culture Village is definitely a big step forward, considering that we had only recently announced our joint venture with Robodh Contracting as our main contractor and the award of the piling and shoring contract to Sharaf Foundations. It shows that the work is proceeding right on track and I am certain our strategic alliances with our construction partners will ensure smooth progress in future as well. I am also optimistic that our combined expertise will add to the value of these unique projects.”

As DEC’s main contractor, Robodh Contracting LLC, one of the leading contracting companies in the Middle East, will be responsible for the construction of all DEC’s existing and future projects, including appointing and coordinating with sub-contractors. Sharaf Foundations, a company with a solid record of work in over 50 projects across Dubai, Abu Dhabi, Oman and Qatar, has taken up the initial groundwork for the three Culture Village projects, which includes excavation, drilling, shoring and foundation works.

DEC’s three projects in Culture Village are spread over an area of 60,981 square feet, with a built up area of 412,743 square feet.

The projects are architecturally and aesthetically in resonance with the overall concept of Culture Village as a node of Arabic art, architecture and culture, with wide open spaces, traditional wind towers, cobblestone walkways, waterways with quaint bridges, creekside souks and eating joints. The unique combination of residential, commercial and retail living spaces seamlessly interweaves old-world charm with luxurious modern lifestyles, bringing together diverse nationalities to live and work in harmony.

Cascade Ville is a majestic, seven-storey residential project comprising tastefully-designed one to three-bedroom apartments, state-of-the-art health club and gymnasium, retail boutique and café and 24-hour security, besides frontal waterfalls. The eight-storeyed Cascade Manor is also a mélange of modern and old world charm, incorporating one, two and three-bedroom apartments, and a park with landscaped gardens. The Estate is a mixed-use project blending traditional Arabic architectural styles with modern construction technologies to create a mix of distinguished residences and contemporary offices that feature intelligent design concepts for a unique and vibrant community lifestyle.

Zawya